Ravi Krishnan, Co-founder and CEO, Stepathlon Lifestyle Pvt. Ltd., participated in Mass Participation Asia (MPA) 2017 – a first-of-its-kind forum in the Asian region for participants from all sectors of the mass participation sports events industry.
The theme for this year’s conference ‘Inspiration from Beyond Mass Participation’ featured several speakers from across industries – including other sectors beyond sports.
Ravi moderated a panel speaking with Anil Singh, MD of Procam and Malcolm Thorpe, VP at Lagardere Sports. The experienced trio discussed the rise of Mass Participation in India and the opportunities in the market.
As a panelist for the next discussion titled, ‘Where is the Next Generation of Consumers Coming From?’, Ravi highlighted the relevance of mass participation for kids to their overall wellbeing. Along with Andrew O’Loughlin, Managing Director, Limelight Sports, Princess Galura, GM, Sunrise Events and PJ Roberts, Vice President of Sales, Nielsen Sports, Ravi discusses and shares the opportunities and challenges of targeting the future generation of participants.